What is Facebook (Meta) Bidding? Facebook uses bidding to decide who sees your ad. You tell Facebook what result you want, and Facebook tries to get you that result at the best price. Think of it like an auction. Many advertisers want the same audience. Facebook chooses whose ad appears based on: Your bid Your ad quality Your audience match Types of Bidding Strategies Facebook gives you different bidding methods depending on your campaign goal. A) Lowest Cost (No Bid …






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