Schema Markup Explained The Secret Code Behind Better Google Rankings

What is Schema Markup Language?

Schema Markup Language (commonly just called Schema Markup or Structured Data) is a type of semantic vocabulary (code) that you add to your website to help search engines understand the content of your pages better.

It uses structured data based on Schema.org — a collaborative project by Google, Bing, Yahoo, and Yandex — to define and tag different types of information (like products, reviews, events, FAQs, recipes, etc.).

Benefits of Schema Markup Language

How Schema Markup Helps SEO

Schema markup doesn’t directly improve rankings, but it enhances your listings’ appearance, leading to:

• Higher CTR (click-through rates),

• Better user engagement,

• More visibility in rich results,

• Improved semantic understanding by Google.

• Future-Proof SEO – Structured data prepares your website for AI-driven and semantic search.

All these indirectly contribute to stronger SEO performance.

Types Of Schema Markup

Schema markup helps search engines identify what kind of information a webpage contains. Different schema types are designed for different purposes

Lets See Some Kind of Schema Types You Can Use

1. Organization Schema (for Homepage)

I Used this on my homepage (https://maheshgangurde.com)

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“name”: “Mahesh Gangurde”,
“url”: “https://maheshgangurde.com/”,
“logo”: “https://www.maheshgangurde.com/wp-content/uploads/2025/10/Untitled-design.png”,
“sameAs”: [
“https://www.facebook.com/LetsDigitalHub”,
“https://www.linkedin.com/maheshgangurde”,
“https://twitter.com/digital_mahesh”,
“https://www.instagram.com/letsdigitalhub/”
],
“contactPoint”: {
“@type”: “ContactPoint”,
“contactType”: “Customer Support”,
“email”: “mahesh.gangurde2024@gmail.com”,
“areaServed”: “IN”
}
}
</script>

2)  Person Schema (About Page)

I Used this on My  “Who I Am?” or “About” page.

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Person”,
“name”: “Mahesh Gangurde”,
“url”: “https://maheshgangurde.com/”,
“image”: “https://www.maheshgangurde.com/wp-content/uploads/2025/10/Untitled-design.png”,
“jobTitle”: “Professional Digital Marketing Expert”,
“worksFor”: {
“@type”: “Organization”,
“name”: “Mahesh Gangurde”
},
“sameAs”: [
“https://www.facebook.com/LetsDigitalHub”,
“https://www.linkedin.com/maheshgangurde”,
“https://twitter.com/digital_mahesh”,
“https://www.instagram.com/letsdigitalhub/”]
}
</script>

3) Article / BlogPosting Schema (for Blog Posts)

I Used this for my blog posts like your “Open Graph SEO” article.

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “BlogPosting”,
“mainEntityOfPage”: {
“@type”: “WebPage”,
“@id”: “https://maheshgangurde.com/the-hidden-seo-power-of-social-media-open-graph-tags-youre-probably-ignoring/”
},
“headline”: “The Hidden SEO Power of Social Media Open Graph Tags You’re Probably Ignoring”,
“description”: “Learn how Social Media Open Graph tags improve SEO, boost CTR, and enhance link previews across Facebook, LinkedIn, and WhatsApp.”,
“image”: “https://maheshgangurde.com/wp-content/uploads/2025/11/social-media-og-tags.jpg”,
“author”: {
“@type”: “Person”,
“name”: “Mahesh Gangurde”,
“url”: “https://maheshgangurde.com/”
},
“publisher”: {
“@type”: “Organization”,
“name”: “Mahesh Gangurde”,
“logo”: {
“@type”: “ImageObject”,
“url”: “https://www.maheshgangurde.com/wp-content/uploads/2025/10/Untitled-design.png”
}
},
“datePublished”: “2025-11-11”,
“dateModified”: “2025-11-11”
}
</script>

4) Review Schema

Use if you publish testimonials or service feedback

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Review”,
“itemReviewed”: {
“@type”: “Service”,
“name”: “Digital Marketing Consultation”
},
“author”: {
“@type”: “Person”,
“name”: “Ravi Sharma”
},
“reviewRating”: {
“@type”: “Rating”,
“ratingValue”: “5”,
“bestRating”: “5”
},
“reviewBody”: “Excellent SEO advice! My website ranking improved within weeks.”
}
</script>

5) FAQ Schema

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What is Schema Markup?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Schema Markup is a structured data language that helps search engines understand your content and show rich results.”
}
},
{
“@type”: “Question”,
“name”: “Does Schema Markup improve SEO?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Yes, it improves how your website appears in search results, increasing click-through rates and visibility.”
}
}
]
}
</script>

6) Local Business Schema

Use if you offer services in a specific city or have a local office.

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “LocalBusiness”,
“name”: “Mahesh Gangurde Digital Marketing Services”,
“image”: “https://www.maheshgangurde.com/wp-content/uploads/2025/10/Untitled-design.png“,
“url”: “https://maheshgangurde.com/”,
“telephone”: “+91-8097320517”,
“email”: “mahesh.gangurde2024@gmail.com”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “260/1, Dr. Ambedkar Road, Opp. Kurla Police Station, Kurla (W)”,
“addressLocality”: “Mumbai”,
“postalCode”: “400070”,
“addressCountry”: “IN”
},
“priceRange”: “₹₹”,
“openingHours”: “Mo-Sa 09:00-18:00”
}
</script>

How to Use These Schema Codes

You can insert these directly into your WordPress site using:

• WPCode or Insert Headers and Footers plugin (for HTML snippets)

• Header Footer Code Manager (HFCM) – By DraftPress Team

How to Testing the Schema Markup Laugnage

After adding the code:

1. Go to one of your blog posts, right-click → View Source

2. Find the <script type="application/ld+json"> tag in the head.

3. Copy the schema and paste it into:

   • Google Rich Results Test

   • Schema.org Validator

You should see “BlogPosting” detected without errors or warnings.

Google Search Console (for Live Testing)

🔗 URL: https://search.google.com/search-console/

✅ Best For:

• Verifying how Google actually sees your structured data in real search results

• Monitoring rich result performance (e.g., clicks, impressions, errors)

Bing Markup Validator (Optional for Microsoft Edge/Bing SEO)

🔗 URL: https://www.bing.com/webmasters/markup-validator

✅ Best For:

• Checking how Bing interprets your structured data

• Complementary to Google’s test